The Barbecue and Music Festival
Meatstock is one of the world's leading barbecue festivals and the largest in Australia and New Zealand. It is known for being a unique experience, with different bands, attractions, and the Brazilian edition had strong sponsors such as Jack Daniels, Seara, Black Princess and Maturatta.
We were responsible for all the communication and marketing development, which consisted of designing all of the event's scenography, website, social media management, marketing strategies with influencers, paid traffic, OOH media and writing scripts for radio spots.
In the end, Meatstock was an absolute success, establishing itself as one of the biggest festivals in its segment in Brazil, with 32,000 people attending the festival during the 3 days of the event.
