LEGIT
TEXAS
BARBECUE
1st DICKEY'S BARBECUE PIT LOCATION IN BRAZIL
Dickey's Barbecue Pit is the largest and most traditional Texas-style restaurant chain in the world, with 550 locations in the United States alone. In 2021, they opened their first location in Brazil, located on Al. Santos in São Paulo.
The challenge consisted of how to communicate a very common barbecue concept in the United States, but new to the Brazilian market.
To overcome this obstacle, LADO9 not only translated, but adapted all the brand's claims and impact phrases to something that is closer to the national market.
We were also responsible for all the visual communication of the restaurant, disposables, social media management, and development of sales and communication strategies in conjunction with the international marketing team at the company's headquarters in Texas.
