RELEASE OF THE MOVIE ‘GODZILLA MINUS ONE’ IN BRAZILIAN THEATERS.
LADO9 planned and executed the marketing strategy for the film "Godzilla Minus One" in Brazil, distributed by Sato Company and winner of the Oscar for Best Visual Effects.
A campanha de nível nacional consistiu em anúncios digitais direcionados, peças de OOH, ativações na CCXP no estande da secretária de cultura de SP, além de parcerias com Cinemark, Kinoplex e Cinépolis para divulgações em conjunto, pré-estreias e promoções especiais.
A premiere with influencers and film critics was also organized at REAG Belas Artes in São Paulo.
These actions ensured the success of the release, which became one of the most successful Japanese productions at the Brazilian box office with an audience of over 200,000 viewers and R$4 million in revenue.
