In the loyalty campaign of Super Muffato with the German brand Schott Zwiesel, we developed the key visual and the adaptations into point-of-sale materials (MPDVs). The creative proposal brought the sophistication of the brand’s crystalware into the stores, translating its quality and tradition into impactful pieces at the point of sale.

Thus, the campaign reinforced Muffato’s premium positioning and elevated the loyalty experience with a touch of elegance.