DESIGN FOR MARKETING AND TRADE MARKETING
During the pandemic, several challenges emerged, among them, the scenario of having to stay at home and how this would affect the retail market.
This is how the “At Home with Heinz” campaign came about, where we developed the Key Visual to bring the brand closer to the public during that moment and reinforce online sales. After creating the Key Visual, the campaign was deployed in various formats of banners and digital advertisements created by LADO9.
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